Facebook has some incredible sources to collect audience data
Facebook has some marketer driven process to generate leads using facebook marketing
Facebook Track & Store Algorithm
Facebook tracks each and every tiny activity of user and store in its database. It collects data from multiple sources like Facebook, Messenger, Instagram, Whatsapp and Audience Network. The available user’s data use to target the audiences and generate leads for the advertiser.
Facebook Bucket System
Facebook has different different bucket system for multiple interests. So when people show interest in specific content, as per the Facebook algorithm, it put the person in the corresponding bucket of interest. Then when a marketer tries to target a specific interest of people, Facebook shows the ads to the specific category of people who are in the respective interest of bucket.
Facebook Audience Insight
We can say Facebook Audience Insight is a gift from Mark Zuckerburg to all the marketers. Audience insight allows the marketer to play around all the available information stored about the audience in the Facebook database, and to set up targeting accordingly.
Various Targeting Options
There are multiple options to target your niche audience. Like if you want to target people who are interested in Fashion and are of 18 – 29 age group, then Instagram is the best place to run ads and get most of the sales. We need to use diff. diff. campaign objectives and platform placements in order to get leads for diff. diff. Business industry.
Dynamic Re-targeting System
Finally, when Facebook experience some data in your Facebook Pixel, this is the stage when Facebook really start working for the campaigns more efficiently. Here marketer can re-target the audience in Facebook or Dynamically, for example, if someone visits your sales page and the ‘View Count’ Pixel is fired, you can retarget the same audience time to time, where ever the particular user goes online, Facebook will show him/her the particular re-targeting ad. This process increases the conversion drastically.
Facebook Detailed Targeting Tool – Worth $299
Facebook Business Manager Setup – Worth $49
Facebook Pixel Integration – Worth $49
Official Facebook Support – Exclusive Access
Frequently Asked Questions
- Do Facebook Ads really work?
It’s a perfectly reasonable question. Especially if you’re struggling to find the ads strategy that works best for you. But the short answer is- of course, they do.If you’re still struggling with getting your ads off the ground, ask yourself these questions-
Who is my audience?
Does my ad clearly tell my customer what I can offer them?
Does my ad follow Facebook’s guidelines?
- Does Facebook marketing works for any kind of business?
No matter which kind of business you’re running, if you think your audience might be using Facebook for any reason, then yes, you can target them through any sub-network for Facebook like Facebook, Messenger, Instagram, Audience Network.
- Do Facebook helps me to get sales?
No, Facebook is just a tool where you need to find out your targeted audience through their interest and tell Facebook that, “hey Facebook show my ads to the very specific audience, who are falling in the given interest.”
- How much TIME Facebook will take to give sales?
This depends on the right targeting. If your targeting is relevant enough, then Facebook will take first 12-24 hours of launching a campaign to optimize the ad and sales come from the very next 24 hours.
- How much MONEY is needed to start Facebook Ads?
You can start with $200 to analyze the states and taste the sales.
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